Tree Top History

1960	Established as a cooperative, with first year sales of $1.7 million.
1963	First company ever to produce and market frozen concentrate apple juice.
1968	Expanded into the ingredient business with dried apples at the Wenatchee Plant.
1975	Wenatchee plant rebuilt after it was destroyed by fire.
1976	Introduced pear-apple and pear-grape juice blends.
1980	Cashmere Plant expansion and Mount St. Helens eruption. Record crop of 1979-1980 affects future marketing endeavors/decisions.
1983	Apple juice category so profitable that large conglomerates enter the business. Value of peeler fruit recognized by establishing two-pool system for juice and peelers. Industrial sales became a separate department. Corporate office addition completed.
1984	Sales for fiscal year hit $225.4 million.
1985	New equity structure adopted. Apple fiber introduced. Construction of the Research and Development Center completed.
1986	Board defined its position on Alar.
1987	Acquired Valley Evaporated Company, Inc. Logo design changed and marching letters retired.
1988	Tree Top began co-packing for Japan. U.S. Grape acquired by Tree Top.
1994	Tree Top began plastic packaging with gallon juice.
1995	Board approved purchase of mobile home park/expansion of warehouse. Tree Top partnered with The Plumlife Co. to produce fat replacer, JLS. Tree Top purchased plant in Riatlo, CA. and closes leased facility in Commerce, CA. Tree Top purchased Sun Ridge Foods in Sunnyside, WA.
1996	Tree Top restructured into seperate divisions to address unique marketplace needs of ingredient and consumer packaged goods. Tree Top recieved contract to supply juice for the California W.I.C. program.
1998	Three Apple Blend introduced in the Pacific Northwest. Apple sauce packaged in plastic containers.
1999	Acquisition of Seneca Foods Prosser Plant and sauce label finalized. Acquisition of Watermill Foods in Milton-Freewater, OR, finalized. Acquisition of Vacu-Dry trademark and apple-based industrial ingredients business completed.
2000	Tree Top shared California WIC business under new state program. Selah Plant converted to bulk receiving program.
2001	Tree Top Fresh Apple Slices® debut.
2002	Consolidation of large retail grocery chains and increased emphasis on “private label” challenged retail juice sales status quo. Tree Top became major U.S. seller of apple concentrate.
2003	Tree Top Flat Fruit® introduced.